Something Small is Coming!

Since I started this blog, my goal has been to grow my readership.

A logical measure of readership for most bloggers is their number of subscribers. But I see an inherent conflict there. If the purpose of a blog is truly to foster a community of like-minded individuals, then at some point your blog becomes a victim of its own success. Copyblogger proudly displays the fact that they have over 136,000 subscribers. Darren at ProBlogger boasts over 159,000.

I salute them and admire them for their talent, their art, and the time and effort thay have invested to create such a loyal following. But honestly, how much real interaction can you have with 136,000 readers? Can you really get to know 159,000 people and help them succeed? Maybe. Maybe not.

British Anthropologist Robin Dunbar has suggested that human beings are wired to truly interact with a community or tribe of only around 150 individuals.

(I credit Seth Godin for writing about Dunbar's Number in Linchpin and getting me started down this train of thought.)

What train of thought you ask?

Over the next couple of weeks, this blog is going to become The Nifty 150.

Want to read my blog? Fine. Stop by anytime.

Want to truly connect with a community of like minded small business owners and marketers, get my content delivered to your email inbox, and receive special members-only offers and ideas? Then you'll need to join the Nifty 150!

The Nifty 150 is a group (limited to 150 members) of subscribers to this blog who are invited to connect, interact, guest post, and share ideas with other members through comments and other means of discourse. It's kind of like that table in high school where all the cool kids used to sit. Pull up a chair!