Organizing the Unorganized (by Seth Godin)

I came across a recent post on Seth Godin's blog titled Organizing the Unorganized, and I thought I'd share it with you. Check it out, and then come back. I'll wait...


Well, what did you think? Great idea, right?

For the record, that is exactly what Tampa Bay Search is trying to here in the Tampa Bay Area - connect local small businesses who need each other. So get on board, and Get Found with Tampa Bay Search!

Until next time,


Jeff

The Sod Father

Naming the business is a challenge every small business owner faces. And while a business can certainly overcome a poorly chosen name, having the right name from the get-go can propel a business to success.

There are entire companies that do nothing but come up with product and business names, and this is not a rant about how to name your business. I say don't overanalyze it, keep it simple, make it easy to spell, and most importantly, make it memorable. And I want to point out it doesn't take an expensive ad agency to do this.

Case in point:


What a perfect name for a sod and landscaping company! It made me chuckle, and I'll never forget it. If your business name can do those two things, you win. Period.

So, if you live in the Tampa Bay area and need a landscaper or a new lawn, call The Sod Father at 813-758-9896. And remember you heard it from me. Because some day, and that day may never come, I may call upon you to do a service for me!