Your USP is your Unique Selling Point (or position or proposition or whatever p-word synonym you prefer).
The point is: What do you do that nobody else can? Once you figure that out, this whole "marketing" thing starts to make a lot more sense. Once you find your USP, you aren't competing with everyone else; You're doing your thing. There's a big difference.
The point is: What do you do that nobody else can? Once you figure that out, this whole "marketing" thing starts to make a lot more sense. Once you find your USP, you aren't competing with everyone else; You're doing your thing. There's a big difference.
Case in point: I could make a cheesecake.
I can read. I have hands. I have bowls. I have spoons. I have an oven. I could mix the necessary ingredients, put them in a pan, and bake a cheesecake. I'm certain of it.
I'm also quite certain it would taste like crap.
That's why I'm willing to pay 8 bucks a slice to get it from The Cheesecake Factory. They make cheesecake. Freakin' awesome cheesecake. Its what they do. Nobody else can touch them.
Quick: Name one other restaurant that sells freakin' awesome cheesecake.
Exactly. There is no competition.
Exactly. There is no competition.
The Cheesecake Factory clearly knows their USP.
Get one!
Get one!
Oh, by the way...don't forget to return to my post.
