Tuesday, September 21, 2010

How to Get 30 Loyal Customers for $150

Just follow these simple steps:
  1. Get a pen and paper
  2. Write down the names and addresses of your 10 best customers
  3. Write down the names and addresses of your 10 newest customers
  4. Leave 10 blank spaces for your next 10 customers
  5. Go to Starbucks and have a grande mocha-java-nonfat-decaf-fufu-latte
  6. While you're there, purchase 30 $5 gift cards
  7. Send a hand written thank you note and a gift card to each of the 30 customers from your list above
Here is a great example:


We just got the above note and gift card in the mail yesterday. My wife recenlty ordered some photo packaging supplies from a new supplier called Tyndell Photographic. We didn't have any particular reason to change suppliers. We weren't unhappy with our old supplier, and their prices were about the same. We were just trying something new. Tyndell followed up with the thank you card above.

Who do you think we'll order our supplies from next time?

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