Wednesday, May 26, 2010

The Right Way to Wrap a Boston Whaler

How many times have you seen a tractor-trailer drive past on the interstate carrying a load of new boats or cars (or at least something vaguely shaped like boats or cars) wrapped in protective white plastic?

You probably don't recall. And that is precisely my point!

This truck drove past me in I-275 in Tampa the other day:


Not only do I remember it, I took a picture of it and I'm sharing it with you! Why? Because some genious at the Boston Whaler factory had the good sense to put their brand name on every single one of their boat wraps!

So instead seeing a truckload of imaginary Sea Rays in my mind's eye, there was no doubt that these were Boston Whalers. Better still, the closest Boston Whaler factory is over 100 miles away on the East Coast of Florida. How many motorists do you think were exposed to the Boston Whaler brand on this one trip? Now multiply that nationwide, and you can see the power of one simple idea.

So, I salute you, Boston Whaler wrapper idea guy!

The lesson here is: Never pass up an opportunity for mobile outdoor advertising. How many of you own company vehicles that have no advertising on them? Shame on you!
The one-time and relatively low fixed cost of vehicle wraps and signs can pay dividends for years. Don't let those impressions go to waste!

Until next time,


Jeff Copeland
Tampa Bay Search - Solutions for Small Business


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